Snowdream
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George Gwinnell
Snowdream has built one of the most distinctive profiles in UK dance music off the back of a simple idea. Finding songs that have no right to work together, and making them work. His "worst mashups" series took TikTok by storm and racked up millions of views, turning a bedroom DJ into one of the most talked about names on the platform.
But there is a lot more to Snowdream than viral content. Behind the humour and the kitchen videos is a genuinely talented DJ who knows exactly how to read a room. The online following is huge, the live show is growing, and the two are starting to connect in a big way.